Description
Track AI search impressions and clicks from ChatGPT, Perplexity, Claude & other LLMs and improve your website’s visibility across all AI search results.
Airefs is the analytics platform for AI search. As more users discover websites through AI-generated answers — in ChatGPT, Perplexity, Claude, Google Gemini, Copilot, and Meta AI — standard web analytics tools miss this traffic entirely. This plugin connects your WordPress site to Airefs so you can see exactly how AI systems interact with your content.
Impressions: See Which AI Crawlers Visit Your Site
AI models crawl the web to answer user queries and gather training data. The Airefs Impressions feature tracks these server-side visits so you know:
- Which AI systems are crawling your site (ChatGPT, Perplexity, Claude, Amazon Bot, and more)
- Which pages are being crawled and how often
- When crawls happen, with full timestamps and HTTP status codes
- Trends over time — identify which content AI considers most relevant
The dashboard breaks this down into a Charts view (cumulative impressions by crawler over time), a Pages table (every page ranked by total AI impressions), and a Logs view (individual crawler visits in real time with LLM name, bot identity, IP address, and page path).
You can also filter for “user searches only” to isolate live query activity from background training crawls — so you know when AI is visiting your site to answer a real user’s question right now.
Clicks: Measure Real Traffic from AI Search Results
Impressions tell you when AI crawls your content. Clicks tell you when real users follow a link from an AI-generated answer to your site. The Airefs Clicks feature tracks visits from users who discovered your brand in an AI answer and clicked through.
- Attributed by AI source: ChatGPT, Perplexity, Claude, Google Gemini, Copilot, Meta AI
- Bar charts breaking down clicks by AI platform over time
- Referrers table ranking AI sources by total click volume
- Pages table showing which of your pages receive the most AI-referred traffic
- Time windows of 7, 30, 90, and 180 days for trend analysis
Each individual click is counted, giving you a complete picture of AI-driven traffic that tools like Google Analytics may miss.
Why This Matters
AI search is the fastest-growing discovery channel on the web. When someone asks ChatGPT or Perplexity a question and your site gets cited, that’s a new type of impression that traditional analytics don’t capture. When they click through, that’s a new type of visit that referral reports often misattribute or lose entirely.
This plugin gives you visibility into both sides of AI search — crawler activity (impressions) and human traffic (clicks) — so you can understand how AI models engage with your content and measure the real impact on your site.
Getting Started
- Install and activate this plugin.
- Create a free account at https://app.getairefs.com.
- Copy your Access Token from the Airefs Settings page.
- Enter the token in Settings Airefs Tracking in your WordPress dashboard.
Data typically appears within 1–2 days. Impressions tracking is server-side and requires no additional configuration. Clicks tracking is handled automatically by a lightweight script injected into your site’s <head>.
Privacy
- Deployed on Cloudflare for secure, performant delivery.
- User sign‑up flows run on Convex.
- Analytics data is processed in Tinybird and stored on AWS servers within the EU.
Installation
- Upload
airefs-ai-search-analytics-tracking.zipvia Plugins Add New, or extract towp-content/plugins/. - Activate the plugin.
- Create an account on https://app.getairefs.com/auth/sign-up
- Go to Settings on https://app.getairefs.com/ and copy your Access Token.
- Go to Settings Airefs Tracking, enter your Access Token, and click Save.
FAQ
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The plugin sets a first‑party
airefs_session_idcookie for session continuity. We do not forward site visitors’ existing Cookie headers or authentication headers containing credentials. -
How is user data protected?
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IP addresses and User‑Agent strings are sent to the API for bot detection. For non‑bot traffic, they are anonymized before storage. For traffic classified as bot, full IP/User‑Agent may be retained for bot attribution and validation.
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What is the difference between Impressions and Clicks?
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Impressions are server-side visits from AI crawlers — bots sent by ChatGPT, Perplexity, Claude, and other LLMs to crawl your pages in order to answer user queries or gather training data. Clicks are visits from real human users who saw your site cited in an AI-generated answer and clicked through to your site. Both are tracked automatically once the plugin is installed and connected.
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Which AI platforms are supported?
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Airefs tracks crawler and click traffic from ChatGPT, Perplexity, Claude, Google Gemini, Microsoft Copilot, Meta AI, Amazon, and other LLMs. Coverage is updated as new AI systems emerge.
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Will this slow down my site?
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No. Impressions tracking is entirely server-side and adds no overhead to page load. The Clicks tracking script is lightweight and loaded asynchronously so it does not block rendering.
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How long until I see data?
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Clicks data typically appears within 1–2 days of installation. Impressions data appears as AI crawlers visit your site — frequency depends on how often AI systems crawl your content.
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Does this work with caching plugins?
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Yes. The plugin is compatible with WP Rocket, WP Fastest Cache, and other popular caching plugins. The tracker script is injected in a way that works correctly even on cached pages.
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Do I need a paid Airefs plan to use this plugin?
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You need an Airefs account, which you can create for free at https://app.getairefs.com. Some features and data history limits vary by plan. See the Airefs pricing page for details.
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Can I use this on multiple sites?
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Each site requires its own Access Token from your Airefs dashboard. Multi-site support depends on your Airefs plan.
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Does the plugin affect my existing Google Analytics or other tracking?
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No. Airefs tracking runs independently and does not interfere with any other analytics tools you have installed.
Reviews
Contributors & Developers
“AI Search Analytics & Tracking” is open source software. The following people have contributed to this plugin.
Contributors
Translate “AI Search Analytics & Tracking” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.2.4
- Confirm compatibility with WordPress 7.0.
- Use WordPress core helpers for htaccess marker updates and URL parsing.
1.2.3
- Remove REST nonce from the public tracker script to prevent cached pages from shipping stale nonces.
1.2.2
- Improved header handling for better compatibility with reverse proxies.
1.2.1
- Update Airefs plugin name to “AI Search Analytics & Tracking”.
1.2.0
- Added support for more caching plugins, namely WP Fastest Cache.
1.1.0
- Improved support for caching plugins (e.g. WP Rocket).
1.0.0
- Initial release.