Description
Merchlint reads your WooCommerce catalogue and tells you where it is losing you money. Every
finding comes with the value it was based on, so you can check it yourself instead of taking our
word for it.
It changes nothing. No product, no price, no stock level, no order. The audit reads and reports;
every fix is yours to make, in your own admin.
What it looks for
Seventeen checks, in six groups:
- Money — products that sold in the past year and can no longer be bought; goods selling
without a photo or hidden from the catalogue; sale prices whose scheduled end date has passed
and are still running; products with no price at all. - Catalogue and navigation — products outside every category; duplicate SKUs; variable
products with every variation sold out. - Content — descriptions too short to answer a customer’s question; images with no alt text.
- Performance and media — oversized image files; bloated autoloaded options; media entries
whose file is missing from disk. - Environment — PHP, WordPress or WooCommerce on a version that no longer gets security fixes;
a scheduled-task queue that stopped running — WP-Cron and Action Scheduler are reported
separately — which is what stalls every piece of work meant to happen later. - Product identifiers — products with no GTIN, UPC, EAN or ISBN, and two products carrying
the same one. An empty or duplicated identifier is the usual reason an item quietly drops out of
a shopping feed, and nothing in WooCommerce says a word about it.
What makes it different
- Every finding shows its evidence. Not “12 636 problems” but the field we read, the value we
found and the threshold we compared it against. - It tells you where to start. The three items with the largest amount at stake, first — before
the full list. - A zero means “checked, clean”. A rule that could not run says so instead of quietly
reporting nothing. “No data” and “no problems” are different answers, and you get the right one. - It never adds up currencies. A store selling in euros and dollars gets a separate figure for
each. Adding them without an exchange rate would be inventing a number. - Two scans of an unchanged store give the same result, item for item. When something does
change, a separate screen tells you what — and whether the difference came from your store or
from a rule of ours that got smarter. - “Hide” is permanent. Seasonal stock you already know about stops coming back after every
scan, and stays hidden across plugin updates.
Every check has a page that explains it
Seventeen checks, seventeen pages — linked from the audit screen, next to the rule they belong to.
Each page says what the problem costs, which fields the rule reads and which thresholds it
compares them against, how to fix it, and when the finding is not a problem in your store.
That last part is why the pages exist. A rule you cannot argue with is a rule you end up ignoring
wholesale, so every page names the cases where the right answer is “hide this and move on”:
seasonal goods, spare parts, products sold only by phone.
Your data stays yours
The free version works entirely on your server. No account, no sign-up, no phoning home: the
plugin makes no outbound connections at all, and an automated check enforces that on every build.
The links to merchlint.com are ordinary links. They open in your browser when you click them, and
the plugin sends nothing along the way — not your store’s address, not its version, not an
identifier of any kind. The only thing in the address is the language your admin is set to, so
that a Polish store gets the Polish page. Without a click, nothing leaves your store at all.
Screenshots





Installation
- Install and activate the plugin. WooCommerce must be active first — WordPress enforces this for you.
- Open Store audit in the admin menu.
- Press Scan now. A store with 50 000 products takes about a minute and a half on the hardware we measure on; a slower host takes longer. You can stop the scan at any point.
The audit reads your catalogue and writes only to its own tables. Removing the plugin removes them.
Short PHP time limit? Nothing to do — the audit reads your host’s own limit and sizes each chunk to fit inside it, then books the next one itself. A shorter chunk means more of them, not less work: the audit still finishes, and it still resumes from where it stopped.
If your host reports a limit it does not actually enforce, you can set the chunk yourself in wp-config.php:
define( 'MERCHLINT_BUDGET_SECONDS', 8 );
FAQ
-
Does it change anything in my store?
-
No. It reads your catalogue and reports what it finds. Every change is made by you, in your own
admin. This is enforced in the code, not just promised: an automated check refuses to build the
plugin if it calls any function that would modify products, categories, media or orders. -
Will it slow my store down?
-
The scan runs in the background, in short slices, and it only touches the admin side. Your
storefront is not involved. If the scan is interrupted — a server restart, a deployment — it picks
up where it left off and gives the same result as an uninterrupted run. -
Can I audit a store with tens of thousands of products?
-
Yes. A scan of 50 000 products completes in about 90 seconds and the results are paginated, so
a rule with twelve thousand findings still opens instantly. -
Why does it check WP-Cron and Action Scheduler?
-
Because a stalled queue fails quietly. WP-Cron and Action Scheduler are what WooCommerce and its
extensions book later work on — order emails, the end of a scheduled sale, stock released from
abandoned carts, subscription renewals — and neither your storefront nor your order list will tell
you they stopped. The store keeps selling. It just stops doing everything that was meant to happen
later.The two queues are reported as separate findings, because they stop for different reasons and are
fixed in different places. What the rule measures is the age of the oldest overdue action, not how
many are waiting: a store with no visitors always has a queue full of them and is perfectly
healthy, because the first visitor clears it. Anything overdue by more than a day is not quiet, it
is broken — and that threshold is yours to move. -
What does “store health” cover here?
-
Everything the seventeen checks touch, not only product fields: the catalogue and its categories, the
media library and the files behind it, the size of your autoloaded options, and the versions of PHP,
WordPress and WooCommerce you are running. A store can have faultless product data and still be
losing money to a stalled queue or to an unsupported PHP version, so the report covers both. -
Does it work with multilingual stores?
-
Yes. Translations of one product are counted as one product: their SKU is shared deliberately, and
their stock is one physical stock, so we never report the same goods twice or double the amount at
stake. Polylang is tested with the plugin itself; WPML is recognised through its translation table,
which we test against the same data it produces. -
Does it work with HPOS (High-Performance Order Storage)?
-
Yes, with HPOS on and off. Both modes give identical results, amounts included.
-
Some of the findings do not apply to my store.
-
Then hide them. Every rule’s page explains when the finding is NOT a problem — seasonal goods,
spare parts, products sold only by phone — and hiding is one click. The decision survives future
scans, and the hidden items stay visible as a count, so nothing disappears silently.
Reviews
There are no reviews for this plugin.
Contributors & Developers
“Merchlint – Store Audit for WooCommerce” is open source software. The following people have contributed to this plugin.
Contributors“Merchlint – Store Audit for WooCommerce” has been translated into 1 locale. Thank you to the translators for their contributions.
Translate “Merchlint – Store Audit for WooCommerce” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
0.3.2
-
On WooCommerce older than 9.2 the two identifier checks now say they did not run, instead of
reporting numbers. That WooCommerce has no field for a product identifier at all. If the
field had been written straight into the database – after moving back from a newer version, or
by an import – the plugin used to treat the store as one that keeps identifiers while reading
every one of them as empty: the duplicate check then reported nothing even when duplicates
were there. Both checks now stay quiet and say why, naming the WooCommerce version that first had the field. -
The evidence column no longer shows a Polish word on an English screen. Where a check reads
a field and finds it empty, the value now reads “(empty)”. It had been coming straight from the audit
engine, which has no access to translations, so the Polish “(puste)” appeared for anyone reading the
screen in English – in the one column whose whole job is to let you verify us. -
The duplicate-identifier check now says when it had nothing to compare. On a catalogue where
not one product carries an identifier, it used to report “nothing found – this check is clean” – a clean
bill of health for a field nobody fills, and two different sentences about the same field one under the
other, because the missing-identifier check said so correctly. Both checks now give the same answer,
with the same reason. -
A finding on a variation now links straight to the tab where you fix it. The link in
the list opened the parent product at the top of the page; on a product with twenty
variations that is a long way from the one you were sent to. The export file had carried
the right link all along – only the screen did not.
0.3.1
- Both duplicate checks now see codes stored on variations, not only on products. Until now the
comparison ran over products alone, so a code repeated between one product and another product’s
variation was invisible — even though an export file treats every variation as a separate item.
On a store with variable products the numbers can go up after this update. - The identifier check also reports a product that shares its number with its own variation. The
SKU check does not — and that difference is deliberate. WooCommerce shows the parent’s SKU on a
variation that has none, so for SKU that pair is how the platform behaves, not a fault. For the
identifier there is no such inheritance: WooCommerce requires it to be unique across products and
variations, yet never notices when an import writes the pair straight to the database, so this is
the only place it surfaces. It matters when an export file carries the parent alongside its
variations — then two items go out with one number. - One pair is still left out and the knowledge pages now say so: two variations of one product
sharing a code while the product itself carries none. A finding belongs to a product, and there
is nothing to attach it to there. - The three checks whose behaviour changed carry a new version number, and that is deliberate.
The “Changes since the previous audit” screen reads those numbers to tell you when a movement
comes from us rather than from your store, and anything you hid under the old version is marked
for a second look — your decision was an answer to a question that is now worded differently.
Nothing is un-hidden behind your back; it is only flagged. - Variations sitting in the trash no longer count — anywhere. A variable product whose living
variations all carried an identifier could still be reported as missing one, because a trashed
variation had none; the same ghost could make a code look duplicated. Nothing in the shop shows
those variations, and WooCommerce’s own uniqueness check ignores the trash as well — now so do we.
This one was in the previous release too, not only in the change above. - Two additions to the identifier check’s knowledge page. What to do when the check is clean
and the export file still shows no identifier — an export plugin may read the field through a
cached list of fields, which a product save does not refresh. And why a number copied onto
variations while a file is being built hides the gap rather than closing it: a shopping service
expects each variation to carry its own, and this check reports what WooCommerce holds.
0.3.0
- Two new checks, both free and with no product cap: a product with no GTIN, UPC, EAN or ISBN,
and two products sharing the same one. Shopping services use that identifier to match your
offer to the same product sold elsewhere, so an empty or duplicated one is the usual reason an
item quietly drops out of a feed. WooCommerce has had the field since 9.2, on the Inventory tab,
and nothing in the admin ever points at it. The check reads WooCommerce’s own field; identifiers
kept in a plugin’s field or in a product attribute are not read. - The missing-identifier check stays quiet in shops that do not use identifiers at all. If not
one product has the field filled, you get a single sentence saying so instead of a list of your
entire catalogue — handmade goods, services and your own production carry no manufacturer’s
barcode and need none. - On a variable product the identifier belongs on each variation, so such a product gives one
finding with the evidence “6 variations without a GTIN” — not six separate rows. - Translations of one product are not reported as a duplicate, exactly as with SKU.
- After an update, “Changes since the previous audit” now names the checks that are new.
Two checks arriving at once means findings arriving at once, and the screen showed the
movement without saying where it came from — so it read as if something had broken in your
store overnight. A check that is new and found nothing stays out of the way. - A check that could not run no longer reads as a clean one — on every screen, not just some.
The audit screen has always had a section saying what could not be checked and why. Two places
did not: the dashboard tile counted such a check among the rules it had gone through, and
“Changes since the previous audit” showed its findings dropping to zero exactly as it shows a
real fix. On a store that keeps no product identifiers at all, that meant being congratulated
for something nobody had measured. The tile now says how many checks could not run, and the
comparison says plainly that a drop there is not a fix. - An empty catalogue is no longer reported as a clean one. A store with no products got a row
of zeros and a tile saying nothing needed fixing — which is what a fresh WooCommerce install
looks like before the first product is added. The audit now says plainly that there was nothing
to check. - Ready since 0.2.2 and shipping here: the audit engine no longer assumes every store can answer
every question. A rule now says what it needs, and a store that cannot provide it gets a plain
note saying the rule was not applicable — instead of a silent zero that reads like a clean
result. On WooCommerce every rule still applies, so every check you already had gives exactly
the same result as it did under 0.2.1. - The list of rules moved into the audit engine itself.
0.2.1
- New display name: Merchlint – Store Audit for WooCommerce. Same plugin, same address, same
settings — the name now says what it does, for people who find plugins by searching for the job
rather than for a brand. - Every rule now links to its own page, which explains what the finding costs, exactly how the
rule decides, how to fix it, and when it is not a problem worth fixing. The link opens in your
browser and carries nothing but the language of your admin; the plugin itself still makes no
outbound connections at all. - The plugin’s name on your plugins list is now a link to its home page. Until now it led nowhere.
- No change to what the audit checks or reports. A scan of an unchanged store gives exactly the
same result as it did under 0.2.0.
0.2.0
- First public release. Versions 0.1.0 and 0.1.1 below were pre-release: they were reviewed but
never published, so this is the first version you can install from the directory. Everything the
audit does is listed under 0.1.0. - Two extension points so add-ons can build on the audit: an action when a scan finishes and
a filter over the scan settings, plus the scan history behind both. - Rules the current scan did not run are now marked “not in this audit” instead of “clean”.
- A scan now keeps its settings even if an add-on hands it a value that cannot be stored — before,
one such value silently dropped every threshold the scan was running with, and the second half of
the scan used the defaults. - Comparing two audits no longer writes a PHP notice to the log when a setting holds a list rather
than a number. - No change to what the audit checks on its own.
0.1.1
- Translations now come from translate.wordpress.org instead of files bundled in the plugin.
- No change to what the audit checks or reports.
0.1.0
- First release. Fifteen checks, resumable scanning, CSV export, per-rule knowledge pages,
permanent “hide”, English and Polish.
