SellChat

Description

Turn hesitation into orders. SellChat adds a friendly AI chat to your WooCommerce store that helps unsure visitors find the right product through a short question-and-answer conversation — then shows you exactly which revenue came from those chats.

Free to try — no credit card needed. It works fully in Dutch, and the AI always replies in your visitor’s own language.

See a live demo at https://sellchat.nl.

The AI runs on a hosted backend service (your Anthropic key stays server-side, never in the browser) that is hosted in the EU. A free plan includes monthly and daily conversation limits; paid plans raise them.

What your visitors get

  • A floating chat widget that asks a few clarifying questions and recommends products from your catalog — each with image, price and a short reason.
  • Answers grounded only in your live catalog: prices, sale/discounts, stock and specs. It never invents products.
  • A “speak to a human” contact-form hand-off when they’d rather talk to you.

What you get

  • Built-in revenue attribution — see which orders, and how much revenue, came from the advisor. It’s the number that shows the chat pays for itself.
  • Automatic catalog sync (on product save + daily), retrieval-based so it scales to large catalogs.
  • Simple setup: the backend is pre-configured, so you only paste one API key.
  • Freemium: a daily + monthly conversation cap on the free plan, higher limits on paid plans.

External services

This plugin connects to the SellChat backend service to power the chat
and product matching. The backend is hosted in the EU. The AI provider key is
held server-side; the plugin never contacts the AI provider directly.

What is sent, and when:

  • When you sync your catalog (manually, on product save, and once daily): your
    published WooCommerce product data — title, description, categories, tags,
    attributes, price, sale price, stock status, product URL and image URL — is sent
    to the backend so it can be indexed for matching.
  • When a visitor sends a chat message: the visitor’s messages, an anonymous
    session id, and the current page URL / product id are sent to the backend. The
    visitor’s IP address is not used for profiling and is not stored by SellChat. The
    backend forwards the conversation to Anthropic (Claude) to generate a reply and
    product suggestions.
  • On the settings screen: your site URL and plan/usage are read from the backend.
  • When a visitor who used the chat places an order: the order id, the attributed
    amount, currency and any recommended product ids are sent to the backend so the
    admin screen and dashboard can show revenue driven by the advisor. To attribute
    orders the widget stores two first-party cookies (30 days): sellchat_reco (recommended
    product ids) and sellchat_chat (chat-engagement marker). Attribution can be disabled
    with the aipa_attribution_enabled filter, and the model switched between whole-order
    (“assisted”, default) and recommended-items-only (“direct”) with aipa_attribution_mode.

No data is sent until you enter an API key and enable the widget.

  • Terms of Service: https://sellchat.nl/terms
  • Privacy Policy: https://sellchat.nl/privacy
  • AI sub-processor (Anthropic) terms: https://www.anthropic.com/legal/consumer-terms
  • Payments sub-processor (Mollie): https://www.mollie.com/privacy

Screenshots

Installation

  1. Install and activate the plugin (WooCommerce required).
  2. Go to SellChat in the admin menu.
  3. Create a free account at https://sellchat.nl, copy your API key and paste it in (the backend URL is already filled in).
  4. Enable the widget and click Sync now to push your catalog.

FAQ

Do I need an account?

Yes — the AI runs on a hosted backend. Create a free account to get an API key; no credit card is needed for the free tier.

Does it work in Dutch or other languages?

Yes. The plugin ships with a full Dutch (nl_NL) translation, and the AI always replies in the same language your visitor writes in — a Dutch shopper gets Dutch answers, an English one gets English.

How does it handle the GDPR / AVG?

The chat backend is hosted in the EU, and nothing is sent until you enter an API key and enable the widget. Visitor chat messages and an anonymous session id are sent to the backend to generate replies; the AI sub-processor is Anthropic (Claude). The visitor’s IP address is not used for profiling and is not stored by SellChat. Two first-party cookies (30 days) support revenue attribution and can be disabled with the aipa_attribution_enabled filter for cookie-consent gating. Full details are under “External services” below and in our Privacy Policy (https://sellchat.nl/privacy).

Which products can it recommend?

Any published WooCommerce product. The plugin syncs titles, descriptions, categories, attributes, price, sale price and stock to the backend for matching.

Is my Anthropic key exposed?

No. The plugin only talks to the backend; the AI provider key lives server-side and is never shipped in the plugin or exposed to the browser.

What does it cost after the free tier?

The free plan includes a monthly and a daily conversation limit. Paid plans raise those limits — see https://sellchat.nl for current pricing.

What happens when my conversation limit is reached?

New conversations are paused until the next period and the visitor is shown the “speak to a human” contact-form hand-off instead, so no one hits a dead end. Conversations already in progress finish normally.

Will it slow down my store?

No. The widget is a small, self-contained script and stylesheet served from your own site, and all AI work happens on the backend — so it doesn’t block your pages from loading.

Reviews

There are no reviews for this plugin.

Contributors & Developers

“SellChat” is open source software. The following people have contributed to this plugin.

Contributors

Translate “SellChat” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

0.3.0

  • Attribution cookies renamed to sellchat_reco / sellchat_chat. The previous aipa_reco / aipa_chat cookies are still read during their 30-day window, so attribution already in progress is preserved.
  • Rewritten plugin-directory listing: benefit-first description, expanded FAQ (Dutch & EU/GDPR, pricing, conversation limits, performance), screenshots, and a corrected privacy note.

0.2.3

  • The settings-page “Sync now” script is now enqueued (assets/js/admin.js) instead of printed inline.
  • Translation loading moved to the init hook.

0.2.2

  • New: the advisor now knows sale prices, stock levels and product specs (weight, dimensions, attributes and custom meta via the aipa_product_meta filter), so it can answer “what’s on offer?” and spec questions accurately.
  • Sale-priced products are surfaced for discount/offer queries, and recommendation cards show the sale price.

0.2.1

  • Code quality: added translators comments, hardened input sanitization (unslash), and removed discouraged functions to pass WordPress Plugin Check.

0.2.0

  • Renamed to SellChat.
  • English source strings with a bundled Dutch (nl_NL) translation.
  • Self-serve dashboard, plans and (Mollie) billing groundwork.

0.1.3

  • New: revenue attribution — orders containing advisor-recommended products are attributed and shown in the dashboard.
  • Attribution reporting runs asynchronously (via WP-Cron) so it never blocks checkout.
  • The attribution cookie respects the aipa_attribution_enabled filter for cookie-consent gating.

0.1.2

  • Chat widget now initialises on DOM-ready so the button reliably opens, even when footer script order or a caching plugin moves/combines the script.
  • Catalog sync uses 3-product batches to stay well within the embedding function’s resource limits.

0.1.1

  • Widget config now passed via a data-attribute (robust against JS-combining cache plugins) so the chat reliably opens.
  • Smaller catalog sync batches to stay within the embedding function’s resource limits.

0.1.0

  • Initial scaffold: widget, settings, catalog sync, chat proxy.